Most Underrated Mobile App Award™

Nominations are now being accepted for the Most Underrated Mobile App of 2010 awards. Mobile application developers can submit their applications – free of charge – through January 31 to earn the recognition for their overlooked but award-worthy apps.

The award is sponsored by PR4apps™ (www.pr4apps.com), offering public relations tailored specifically to support mobile applications. Applications will be judged by a group of mobile industry celebrities and judging will commence promptly on February 1, 2011, so developers are encouraged to submit their applications as soon as possible for early consideration.

“2010 may go down in history as the year of the mobile app,” said Melissa Burns, principal of Mobility PR. “But, not every good app developed this year has had its 15 minutes of fame. The underrated app award program specifically seeks out those apps that are underrated and overlooked with the goal of giving them the attention they deserve.”

The awards are free to enter and the call for entries closes on January 31, 2011 at midnight PDT. Entries are accepted online at http://www.pr4apps.com/underrated/. Among the qualifications required to submit include:

• The app must have averaged fewer than 100 downloads per day (a rate less than 36,500 total downloads for all of 2010).
• Apps must be free or sell for less than $10 per download.
• Apps must have launched in a public app store between January 1, 2010 and September 30, 2010, and must be currently available for download.

Visit http://www.pr4apps.com/underrated/rules/ for the complete list of rules and qualifications.

A panel of expert mobile industry judges, Sarah Perez of ReadWriteWeb, Rob Woodbridge of Untether.tv and Simon Sage of IntoMobile.com, will select a single app to crown as the Most Underrated App of 2010. Additional celebrity judges will be announced on an ongoing basis. Finalists and the ultimate winner will be announced in February 2011. Both finalists and the winner will receive award logos to help promote their apps, and the winning app will receive a PR services package valued at over $2,000 to help it find its audience in 2011.

About PR4apps

PR4apps™ is the mobile applications practice of Mobility Public Relations, delivering strategic communications support tailored to the unique needs of mobile application developers. PR4apps leverages the agency expertise of senior PR professionals towards the launch of new mobile applications resulting in award-winning campaigns with lasting results.

About Mobility Public Relations

Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.

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Nominations are now open for the Most Underrated Mobile App Award™ of 2010. Mobile application developers can submit their applications – free of charge – through January 31 to earn the recognition for their overlooked but award-worthy apps. The award is sponsored by PR4apps™ (www.pr4apps.com), offering public relations tailored specifically to support mobile applications.

“Mobile applications are the engine driving the growth of smartphone adoption, leading to an explosion of many highly skilled and creative developers with applications in app stores,” said John Sidline, managing partner of Mobility PR. “But not every app becomes an instant success. This award program specifically seeks out those apps that are underrated and overlooked. By weeding out the apps that have enjoyed a measure of popularity, we will find those diamonds in the rough that we know are out there, giving due recognition to some of this year’s best, but undiscovered, mobile apps.”

The awards are free to enter and the call for entries closes on January 31, 2011 at midnight PDT. Entries are accepted online at http://www.pr4apps.com/underrated/. Among the qualifications required to submit include:

• The app must have averaged fewer than 100 downloads per day (a rate less than 36,500 total downloads for all of 2010).
• Apps must be free or sell for less than $10 per download.
• Apps must have launched in a public app store between January 1, 2010 and September 30, 2010, and must be currently available for download.

Visit http://www.pr4apps.com/underrated/rules/ for the complete list of rules and qualifications.

Finalists will be announced in February 2011. A panel of expert mobile industry judges will select a single app to crown as the Most Underrated App of 2010. Finalists and winners will receive award logos to help promote their apps, and the winning app will receive a PR services package valued at over $2,000 to help it find its audience in 2011.

About PR4apps

PR4apps™ is the mobile applications practice of Mobility Public Relations, delivering strategic communications support tailored to the unique needs of mobile application developers. PR4apps leverages the agency expertise of senior PR professionals towards the launch of new mobile applications resulting in award-winning campaigns with lasting results.

About Mobility Public Relations

Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.

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